Journal

It’s a recurring question that is too often considered, but for good reason.  Let's keep the dream of the weekend warrior alive and well.

See how we hand sharpen and hand tune every pair of our tying scissors.

There’s a subtle but overpowering sense of inferiority when you’re buried in Alaska’s most untouched wilderness.

“Home is where you park it” became our creed, but one of our most memorable experiences came when we left our 80 square foot fortress behind.

Is it cold outside? Yes. Is the fishing any good? Maybe. So, should we go fly fishing? Absolutely!

We’re proud of our northwest heritage, and it was an honor to be profiled by 1859 Magazine the Oregon-focused lifestyle magazine.

The article that appeared in This is Fly affirmed what we already knew about Matt from Loon Live: he's a phenomenal tyer, a great entertainer, and one of the most entertaining personalities in our sport.

The fine folks at Entrepreneur took notice of how awesome it is, and wrote a nice little piece on Loon Live.

We lifted the curtain, turned on the cameras, and hopefully gave an honest take about Loon and what makes us tick.

When our good friend Emily from Today's Letters said she wanted to come out to chase steelies this September, we knew that we couldn’t make any guarantees, but we could promise three things: awesome coffee, great beer, and a chance at catching a steelhead.