LOON OUTDOORS x 1% FOR THE PLANET

ASHLAND, ORE (September 24, 2019) – Loon cares. It cares deeply about people, places, and its products, which is why it recently joined 1% For The Planet. By donating one percent of its gross sales each year, Loon shows how dedicated it is to build its brand around caring. “1% for...

TAILGATE TALKS: LINE CARE

It's not rocket science, but it is helpful to have someone explain the why, how, when, and what-to-use when taking care of fly lines. Check out this Tailgate Talk for a quick rundown on the best way to clean and care for your fly line, resulting in longer and more...

WHAT GUIDES USE: CHUCK RAGAN

At certain times you will find me in a jet boat running for resident striper or steelhead in our California Valley Rivers while other times of the year I'll be behind the sticks rowing for res or migratory trout and steelhead in the same rivers and when not doing either...

THE RIVER BRINGS EVERYTHING

Between 1918 and 1965 five dams were built on the Klamath River, cutting off access to the upstream spawning habitat for Steelhead, lamprey and five species of Pacific Salmon.  Now, they are getting ready to be removed.

THE LAND DOWN UNDER

Turning 40 is a great excuse to go fishing…Well, actually making good on a small kitchen remodel and turning 40 allowed a couple of family guys to fulfil a dream of chasing big browns in the backcountry of New Zealand. Todd and I have been fishing partners for almost 30...

TAILGATE TALKS: HOW TO SET UP A NYMPH RIG

As any seasoned trout angler will tell you, fishing subsurface is a far more effective way of putting flies in front of feeding fish. Despite being less celebrated than fishing dries, nymphing is an art form unto itself and it begins with rigging. This video explains the 'how' and 'why'...

3 GO TO FLIES FOR FALL

Fall can be some of the best fishing of the year.  Here are three go to flies for your fall fishing adventures.

WHAT GUIDES USE: PAUL MCDONALD

Paul is a native Kiwi, splits his time guiding in Southern Oregon and New Zealand and one of the nicest guys you'll ever meet.

FLUORESCING: WHY IT'S IMPORTANT AND HOW TO USE IT

Fluorescing materials absorb underwater light and make flies more visible to fish. Learn more about why fluorescing is important and how it works.

A LAST STAND FOR BRISTOL BAY, ALASKA

Bristol Bay is the most productive wild salmon ecosystem in the world. How can we help protect it?

THE BOTTOM LINE: WHY AND HOW TO ADD WEIGHT TO YOUR NYMPH RIG

Tin weights are eco-friendly and help get your flies to the bottom quickly. Learn more about their uses and advantages.

WHAT GUIDES USE: ASHER KOLES

Asher Koles lives in Salt Lake City and guides in Utah and SW Wyoming.  Learn about the rivers he guides and the Loon gear he uses.

5 WAYS TO BECOME A BETTER FLY TYER

Is it time to become a better fly tyer?  Regardless of where you are in your tying journey, take heart. This list is for you!

A MOTHER'S STORY: HILARY HUTCHESON

People often ask me about my first fish. Honestly, I don’t remember it. Something interesting happens when I’m asked about my biggest or best fish, or the one that got away. The fish I think about aren’t even my own...they’re my daughters’.

IS IT THE WEEKEND?

It’s a recurring question that is too often considered, but for good reason.  Let's keep the dream of the weekend warrior alive and well.

SCISSOR SHARPENING

See how we hand sharpen and hand tune every pair of our tying scissors.

THE SIMPLE LIFE

There’s a subtle but overpowering sense of inferiority when you’re buried in Alaska’s most untouched wilderness.

JOURNEY ON

“Home is where you park it” became our creed, but one of our most memorable experiences came when we left our 80 square foot fortress behind.

REMNANT OF FALL

Is it cold outside? Yes. Is the fishing any good? Maybe. So, should we go fly fishing? Absolutely!

1859 MAGAZINE

We’re proud of our northwest heritage, and it was an honor to be profiled by 1859 Magazine the Oregon-focused lifestyle magazine.

RIGGING FOAMS

The Rigging Foams were developed because we know that changing flies fast means fishing more, and not-fishing less.

NIP N SIP

Where smooth lines, and an ergonomic shape unite two of our sports’ most indispensable tools: the nipper and the bottle opener.

THIS IS FLY

The article that appeared in This is Fly affirmed what we already knew about Matt from Loon Live: he's a phenomenal tyer, a great entertainer, and one of the most entertaining personalities in our sport.

ENTREPRENUER

The fine folks at Entrepreneur took notice of how awesome it is, and wrote a nice little piece on Loon Live.

BEHIND THE SCENES

We lifted the curtain, turned on the cameras, and hopefully gave an honest take about Loon and what makes us tick.

TIPPET STACK

You’re not fishing if you’re fiddling, searching, or asking “now where did that go?”.  We set out do design the Tippet Stack as a solution to other, clumsier tippet storage systems.

TODAY'S LETTERS

When our good friend Emily from Today's Letters said she wanted to come out to chase steelies this September, we knew that we couldn’t make any guarantees, but we could promise three things: awesome coffee, great beer, and a chance at catching a steelhead.